Performance Ad Creatives
Ship Meta, TikTok and YouTube ads that beat live-action — with measurable ROAS lifts.
A media-buyer's program. Hooks, scripts, UGC-style AI ads, iteration speed, creative testing frameworks, and a system for shipping winners every week — not just pretty videos.
Creative is 70% of media buying.
Our capstone students average a meaningful ROAS lift in 5 weeks. Below is the median for cohort 07.
-34%
Median reduction across capstones
+88%
From baseline to week 5
42%
3-second hold, sound-off
20/wk
Sustainable pipeline output
What you'll walk out with.
- factory
Build a creative pipeline that ships 20+ ads per week
- bolt
Write hooks tuned for Meta, TikTok and YouTube Shorts
- science
Run statistically clean creative tests
- verified
Document a CAC/ROAS lift you can put on a resume
5 units. Predictable rhythm.
Week 01The math of creative
The math of creative
- checkCAC, ROAS, hook rate explained
- checkWhy creative is 70% of media buying
- checkReading the auction in 2026
- checkA creative scorecard
Week 02Hooks that survive 3 seconds
Hooks that survive 3 seconds
- check10 hook frameworks that actually work
- checkPattern interrupt vs. promise
- checkScroll-stop fundamentals
- checkWriting for sound-off
Week 03UGC-style AI ads
UGC-style AI ads
- checkCasting AI avatars that don't read as AI
- checkVoice cloning with consent
- checkSet design with one prompt
- checkCompliance & brand safety
Week 04Iteration system
Iteration system
- checkBriefs, variants, naming
- checkWeekly creative sprint
- checkReading test results honestly
- checkKilling your darlings
Week 05Capstone — paid test
Capstone — paid test
- checkLive $200 test budget
- checkShip 15 variants
- checkRead results, iterate
- checkFinal brand-ready handoff
The exact stack you'll be working in.
Sora 2
Veo 3
ElevenLabs
Apply to the next cohort of Performance Ad Creatives.
Cohorts are small and live reviews are capped. We open enrolment in waves to protect the experience.