00The journal
Notes from the studio.
Long-form pieces on craft, taste, and the actual business of running an AI-native creative practice. No "top 10 prompts" lists.
Videoschedule12 min
Directing Sora 2 like a DP: the vocabulary that actually moves the model
Why "cinematic" is the worst word in your prompt, and what to write instead. With shot-by-shot examples.
2026-03-30
Adsschedule10 min
Running a creative test without lying to yourself
Most "AI ad winners" on Twitter are just luck. Here is the testing protocol we teach.
2026-03-12
Photoschedule9 min
Midjourney v7 is finally good at editorial — here is how we use it
A working-photographer's setup for v7. Style references, character locking, and a real-world workflow.
2026-02-28
Studioschedule11 min
A week in the creative pipeline of a $2M/mo DTC brand
What an AI-native creative team actually ships in five days.
2026-02-10
Studioschedule7 min
The real cost of a photo shoot in 2026 — and where AI actually replaces it
An honest line-by-line breakdown. We are not anti-camera. We are anti-waste.
2026-01-21